Welcome to

Prima Model Agency.

Established in 2000 and based in Waterford, Prima Model Agency provides models and co-ordinates events across the South East of Ireland and further afield.

What we do at Prima.

  • Fashion Shows & In-store Events

    Prima Model Agency provides models for fashion shows all over the south east. From intimate in-store events to high profile fashion shows, Prima can work with clients to ensure a successful production and provide models that suit their requirements.

    Professional comperes can also be booked through Prima.

  • Bridal & Wedding Fairs

    Prima Model Agency has worked with leading hotels and bridal boutiques to ensure wedding fairs have that professional touch. We provide models and event coordinators who are present on the day to ensure that everything runs smoothly.

    Experienced comperes can also be supplied on request.

  • Commercial

    As well as providing models for fashion shoots, Prima Model Agency also supplies a range of models for all types of media publications, including brochures, catalogues, videos and promotional images in both print and visual format.

  • Social Media & eCommerce

    As social media becomes a driving force for sales, Prima provides models for in-store social media shoots involving still shots, videos and reels. Models can be booked on an hourly basis with a minimum 2 hour booking requirement. We can also shoot product on location and providing styling and photography services when required.

What our clients say about Prima Model Agency.

  • "I have worked with Prima Model Agency for the last three years on several video and photography shoots for Horse Racing Ireland campaigns. Katherine and her team provide an excellent service and are always a pleasure to deal with. I have worked with over 25 models represented by the agency, and I cannot speak highly enough of them. Their energy and ability to personify the brand has been consistently excellent and I look forward to working with the models and team at Prima again in the future."

    - Leanne O'Sullivan, Senior Marketing Executive at Horse Racing Ireland.

  • “I have had the pleasure working with Katherine and Prima Model Agency over the past number of years and more recently on some new and exciting video projects.

    Katherine is extremely organised and professional. As soon as Katherine receives our brief she will respond immediately and we are always guaranteed that the models she recommends are very professional and exactly what we are looking for.

    Her standards and those of her models are first class. I look forward to continuing working with Prima Model Agency and would have no hesitation in recommending them. it's always a joy work with Prima Model agency”

  • I really enjoy working with Katherine in Prima Models. She has a skill for choosing the most appropriate models for the specific needs of our clients and is very hands on and efficient at arranging everything. The models from Prima that we have worked with have been brilliant and have helped us to deliver great photos for our clients' campaigns.

  • We started working with Prima Model Agency during the pandemic, when we needed to get our products online as efficiently as possible. Katherine and her team provided styling services, photographers, scouted locations and booked models that were perfect for our brand. We have booked Prima regularly since then. In fact, we have been so happy with the results we have also recommended these services to our suppliers.

  • Through the years, we have had the great pleasure of dealing with many of the Prima ladies and Katherine herself. These girls are not only amazing models but so professional, punctual, and engage with the product and customers involved. They go above and beyond to ensure all goes according to plan.

    I couldn't recommend them more and hope to continue our long working relationship with Prima in the future.